We spend more time shopping than almost activity other than work. The Sunshine Shopper encourages a shift from a list of "customer service behaviors" to recognizing the power of these interactions to change someone's day. That's a living brand, and it's what marks Sunshine Shopping - the kind of warmth that makes a difference. If you're a leader at any level looking for practical and inspirational ideas, I invite you to step into these pages as guest and colleague. 
 
I'm Renee Torchia, and I love even the most routine shopping. Professionally, I've listened to thousands of customers and clients explain what makes them care, buy or leave, translating those insights into a recognized service brand for a FORTUNE 500 supermarket chain. I'm also an anthropologist trained to think about consumer behavior, modern life and the power of communication to shape our experiences. All of these come together here at The Sunshine Shopper.

Enjoy the site and join the conversation. We all could use a little dose of sunshine.